Sales and Marketing - Jen Jordan

Small Business Video Content Made Easy: Boost Your Revenue with These Simple Steps

Small Business Video Content Made Easy: Boost Your Revenue with These Simple Steps

Small business owners constantly work to bring in new customers and retain current clients. Video marketing is an often-overlooked tool in the arsenal of social media marketing.

With the introduction of TikTok, Reels, and short video options, creating video content for your small business has never been easier. Many small businesses find short videos a powerful tool for lead generation.

Video content offers many benefits, including telling your story, building your brand, sharing offers and features, and letting your business’s personality shine.

Videos are a powerful platform to share your knowledge, humor, and what makes your organization unique. Seventy-six percent of people prefer video to text. Can small businesses affordnotto create videos?

Keys to Effective Video Content

Set goals for your video content

Decide what it is you want your videos to accomplish. Determine the goals you want to achieve and methods to measure them.

Goal:To capture viewers’ attention and build visibility for your business.

Metrics:

• Engagement: How many viewers is your content reaching
• Click-through rates: How long are viewers staying on your video content

Goal: To continue engaging your audience and build a loyal following.

Metrics:

• Follower growth: How many views do your videos have over time? Is that number growing? Are you increasing your overall follower list?

Goal:To generate sales among viewers.

Metrics:

• Conversion rates: How many people are purchasing products after viewing a video? Out of the number of viewers, how many are making a purchase?
• Revenue numbers: How have your overall sales changed since releasing the videos?

Work smarter, not harder

Creating video content can be simple and inexpensive. Assess your available resources (time, equipment, staff, etc.) to determine what resources you can dedicate to creating video content.

Use the equipment you currently have

Some of the most compelling short videos were created with a smartphone and microphone, tripod, and other low-cost accessories. Start with the equipment you have and begin experimenting with video creation before investing in additional tools.

Create short videos from a longer video

Create a longer video for YouTube (which can be scripted from a blog post or podcast) and break that video into a series of shorter reels, TikToks, or YouTube shorts. This will give you consistency across all platforms and make your content more versatile.

Keep a video library

Keep videos in a file library that you have ready to edit and use. Consider everyday opportunities for videos. Small business operations, events, sales, and fun moments can become video content that conveys your brand.

Repurpose content

Once you have a video library, you can always repurpose content. Holiday videos, recurring specials, and "best of" videos are just a few ideas of content that can be reused.

Consider livestreaming

Once you feel comfortable with the process, consider live-streaming. This can be a great option for live events to generate interest and energy.

Video Content Ideas for Small Businesses

Use Search Engine Optimization in developing your video content and tailor it to what your consumers want to see. Run some searches to find popular keywords and topics.

Here are a few general ideas to get started:

• An introductory video of your small business’s story.
• Customer testimonial videos.
• Tutorial videos that offer viewers something beneficial or fun.
• Product demonstrations or before and after videos.
• Thank you videos to express gratitude to your existing customers or business partners.
• Q & A or FAQ videos.
• Behind-the-scenes video. This video might highlight what goes into running your business or producing your products.
• How it’s made videos. Focus on how something specific is created or accomplished. People of all ages are fascinated with these types of videos.
• Contest videos. From a contest announcement through to the winner(s), this video series can generate and hold viewer interest.
• Seasonal videos. Have fun with the seasons and the holidays. We’ve all seen coffee and donut places use this plan to highlight seasonal products.
• Top ten videos. People love lists. They love countdowns in list form, too. Use this to your organization’s advantage.
• Myth-busting video.

Final Take

Over 90% of marketers believe video content is critical to small business marketing success. 68% of marketers believe the ROI on videos can be greater than Google Ads. That means video content is a valuable investment for your small business.

As you get started, remember that producing videos is the focus. Set some goals, use what you have, be creative, set yourself apart from the competition, and let viewers get to know your brand.

Referenced works:

https://blog.hootsuite.com/youtube-shorts/

https://bloggingwizard.com/video-marketing-statistics/#:~:text=32%25%20of%20businesses%20use%20video,and%20customer%20support%20(19%25).

https://www.switcherstudio.com/blog/small-business-video-marketing

https://www.wevideo.com/blog/for-work/30-quick-and-easy-video-content-ideas

https://www.forbes.com/sites/forbescoachescouncil/2023/06/28/how-small-businesses-can-create-effective-video-content/