Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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ChatGPT and Small BusinessChatGPT is a hot topic in countless industries right now. It is an artificial intelligence chatbot developed by OpenAI that can generate unique answers in response to your input. Most experts agree that this new AI technology has the potential to change the way humans consume and interact with technology. While we continue to learn how ChatGPT and other generative AI platforms will influence daily life, there are practical ways small business owners and entrepreneurs can use ChatGPT to save time and energy. 5 Ways Small Business Owners and Entrepreneurs Can Use ChatGPT While ChatGPT likely can’t complete tasks for you, it’s a great tool to get you started, save time, and get those creative juices flowing. 1 Generate promotional emails: Ask ChatGPT to write a promotional email for your upcoming sale or discount. You’ll likely need to tweak the text. The output is an excellent starting point that will save time, but it’s best to consider it a first draft rather than a final product. 2 Get blog ideas: Thinking of good blog topics can be exhausting. You can ask ChatGPT for blog post ideas based on topics or existing content. It can also be a helpful tool to streamline research on a specific topic. With a bit of practice, you can also ask ChatGPT to simplify a complex subject so you can better explain it to your readers. 3 Customer interaction: Many people are loyal to small businesses because they prefer customized and superior customer service. The demand to answer customer questions, engage with followers on social media, answer emails, and more can monopolize your time. Generative AI like ChatGPT can respond to people more naturally and conversationally than previous "chatbots."With some coding, entrepreneurs and small businesses can leverage ChatGPT on their websites and social media platforms to engage their audience. This will be far more cost-effective than hiring additional customer service employees. 4 Basic tech support: Most small business owners are responsible for everything from marketing and sales to customer service and tech support. IT support can be a significant cost for small businesses. ChatGPT can serve as a tool for basic tech support and troubleshooting. 5 Generate SEO-friendly keywords: ChatGPT has access to vast amounts of online information and data. Leverage this tool to help identify SEO-friendly keywords for an upcoming blog post or page on your website. ChatGPT can provide insights into what keywords will work for almost any subject, which will help boost your SEO rankings. Tips for Using ChatGPT Effectively While ChatGPT can be a powerful tool for small businesses and entrepreneurs, there are some pitfalls to be mindful of. Never enter sensitive information onto ChatGPT. This third-party platform may store any information you enter for future use. Entering sensitive or personal data may breach privacy regulations like the European Union’s GDPR. Be sure to fact-check any content ChatGPT generates. This generative AI platform has access to vast amounts of information, but it is not foolproof. It is best practice to fact-check anything that ChatGPT writes. As generative AI grows in popularity and the tools improve, small businesses will have more opportunities to lean on ChatGPT to save time and energy. Works Cited https://www.wordstream.com/blog/ws/2023/03/06/how-to-use-chatgpt-for-small-business-marketing https://www.businessnewsdaily.com/chat-gpt-business-uses |
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