Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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How to Celebrate National Small Business Week in 4 Easy StepsThis year, National Small Business Week (NSBW) is from April 30 through May 6. This week can bring new customers and partnerships, strengthen the community, and ensure continued success for your small business. During NSBW, celebrate your customers, community, other small businesses, and your success. With a bit of planning, National Small Business Week will be a continued boost for your business. 1. Celebrate With Your Customers Your customers are the foundation of your business. Letting them know their importance to you can be a powerful gesture. According to Forbes, "84% of companies that work to improve their customer experience report an increase in revenue." Consider sending thank you notes or emails expressing appreciation for your customers during Small Business Week. Most customer management systems can make this process very easy. Including an incentive like a coupon, sale, or loyalty discount can keep your customers returning. Don’t forget to include a social media campaign during Small Business Week. Hosting online contests or ways for patrons to interact with your business online instills familiarity and comfort with your business. Featuring customers on your social media platforms can also be a great way to achieve endorsements, testimonials, and cultivate influencers. Offering an opportunity for customers to share their experiences with your business for a potential feature can help your organization build up advertising material. 2. Celebrate With the Community The power of showing your corporate social responsibility is undeniable. Harvard Business School notes, "Seventy-seven percent of consumers are motivated to purchase from companies committed to making the world a better place." Reaching your local customers can be done by focusing on community involvement. If you’re in a position to do so, consider sponsoring a local sports team, club, road, or program. Not only will this kind of action benefit the community, but it will deliver continuous advertising. If you can’t sponsor, hosting a fundraiser to benefit a community organization or need is an option. Participate in community events and service projects. This could include building a playground, clean-ups, other fundraisers, parades, races, or anything that can help draw positive attention to your business while helping others. Let your experience and knowledge benefit your community. You can speak at a local school, develop a program for young learners, host classes, or launch a mentorship program. This could inspire people to work in your field and help establish you as a subject matter expert and community leader. 3. Celebrate with Other Small Businesses National Small Business Week can be an excellent opportunity to find mutually beneficial partnerships with other small businesses. Explore local businesses that complement yours and team up. For instance, a day spa and hair salon might offer a team discount in a "treat yourself" campaign. Consider creating a map of small businesses in a local area for a customer scavenger hunt. Entice them to participate with incentives and to post their experience on social media. Team up with other small businesses for community events. This can reduce costs while helping everyone enjoy greater publicity. Sharing a booth and joint promotions offer each business a chance to recruit new customers in the local area. Don’t forget the potential to expand your email list with joint customers. 4. Celebrate your Success You can use National Small Business Week to celebrate your milestones. Featuring your story on social media can be a great way for potential visitors to "meet" and experience your business personally. Taking the week to focus on the foundations of your business - your patrons, community, and other entrepreneurs will allow you to give back while investing in your continued success. Resources: https://www.sba.gov/national-small-business-week https://www.pens.com/blog/celebrate-small-business-week-ideas/ |
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