Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
| |
How to Use YouTube for Small Business SuccessKeeping up with your competition can be challenging. Imagine if your small business had access to two billion monthly users. According to HubSpot, 81% of US adults use YouTube, beating out all other social networks. Likely, your competition is already building a media following. When it comes to social media, YouTube can be a powerful method for small businesses to reach, build, and continue to engage with their target audience. Meet Customers Where They Are Your small business can use videos to increase brand awareness and reach a global audience. The customer decides when to interact, offering your company diverse ways to capture their attention and move them along the sales funnel. With YouTube being the second largest search engine, potential customers are already searching for what your business offers. This creates a perfect opportunity to position yourself as a subject matter expert (SME), connect with potential customers through storytelling, launch an ad campaign, and gather feedback, among other creative ways to engage users. Find Customers with Intent YouTube has a variety of tools to help your small business tailor your channel to find potential customers. Analytics can deliver your videos to viewers who are exploring a particular topic or genre. To use analytics, develop a content strategy with specific keywords to reach viewers. Then optimize your videos to include target words and subjects and to align with your strategy. Optimizing your videos for specific searches can increase your business’ appearance in the search results. YouTube updated its 2022 YouTube algorithms, making it easier to reach target groups with ad campaigns. The new algorithm allows you to define your target audience, use your keywords for optimization, create content to engage your demographic, and promote your videos. Like analytics, algorithms also provide a way to match with customers. Make Data-Driven Decisions You can receive feedback on your ad campaigns when using YouTube for marketing. This data lets you gain insight into what best reaches people, what content continues to engage them, and where to place your business’ focus moving forward. Data can take the guesswork out of developing ongoing ad campaigns and maximize your ROI. You can tailor your content to make the most out of your available advertising budget. Make Real Life Connections Embedding your videos into your other social media can attract viewers and prompt them to engage further with your organization. To foster customer connections, you might consider the following:
Affiliate marketing on YouTube can help turn customers into influencers. Decide what you want to promote and how. After you develop your affiliate pricing and commission structure, you can choose a management app to guide you through tracking your affiliates. The ability to reach and earn customers is no longer left to chance or opportune timing. Your media content offers continually accessible advertising for your small business. Integrating YouTube into your media mix and targeting potential customers can help your small business redefine success. Works Cited https://sproutsocial.com/insights/youtube-marketing/ https://mailchimp.com/resources/youtube-and-video-marketing-tips-for-small-businesses/ https://www.hubspot.com/youtube-marketing https://www.business2community.com/small-business/12-tips-using-youtube-small-business-0861906 https://zapier.com/blog/youtube-marketing-for-small-business/ |
|