Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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6 Types of Google Ad Campaigns to Fit Your Small Business NeedsGoogle is the leading global search engine, so it just makes sense to find ad campaigns that target customers using this platform. While 98% of global consumers shop online, 65% of these consumers click on ads as part of the process. Pay-per-click advertising generates twice the traffic compared to search engine optimization. Let’s jump into the basics of Google ad campaigns and how to use them best. 1. Google Search ads appear with search engine results: Positioned above the organic search results or featured at the bottom of the page. Search ads do not contain images and a small space, so they are best suited for a campaign with powerful copy and strong keywords. This type of ad campaign is geared toward driving leads to your site. They tend to do best when you have a longer timeline. 2. Google Display ads get the most reach of any ad type: Display ads visually grab a consumer’s attention through a featured image, a line of text, and an attractive call to action button. They appear on websites, apps, or any Google-owned platform. Google Display ads can be a great way to retarget previously engaged customers. The ads do not require copy and can be used to target consumers in the early phases of buying to boost brand recognition. 3. Google Video ads are an option to put yourself in front of customers:Google owns YouTube, and you can optimize your ad based on video searches. This type of campaign not only reaches over 2 billion users but also offers a guaranteed time spot where users must watch the ad to access their video of choice. This type of campaign is useful to generate leads, create brand awareness, and follow up with people who previously interacted with your ads or website. 4. Google Shopping ads reach consumers ready to buy:Images of products with important information increase the likelihood that buyers will see what they’re shopping for in your ad. High-quality images, accurate inventory, and specific keywords lead buyers through the sales funnel more naturally. 5. Google Local ads reach four out of five buyers who want ads based on location:By simply entering your business city, zip code, and area, Google Local campaigns effectively generate in-person sales, offers, and events. The ads work with Google Maps to share your location and operating hours. There is also an option for marketing across multiple channels with one campaign. 6. Google Discovery ad campaigns allow you to set your budget and allow AI to optimize your results: Around 3 billion people will discover your ads on various online sites and platforms as they go about their day. This campaign follows your budget and settings to meet your objectives while using automated bidding for your ads. This campaign can be used at all stages in the buying cycle, from generating interest to reconnecting with former customers. About 65% of small to medium businesses use a pay-per-click campaign. Google offers even more ad campaign options with Smart Ads, App Ads, and an all-inclusive Performance Max campaign. Finding a Google campaign to best fit your small business can have a solid ROI. Works Cited https://sixads.net/blog/types-of-google-ads/ https://support.google.com/google-ads/answer/2567043?hl=en https://support.google.com/google-ads/answer/9176876?hl=en https://ads.google.com/home/campaigns/search-ads/ https://adespresso.com/blog/google-display-ad-examples/ |
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