Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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4 Data-Driven Lead Generation Tools for Small BusinessesData is big in marketing, and it can be overwhelming. Pulling valuable data to help with the customer conversion process can seem daunting. In the past, lead generation required cold calls and personal visits. Now, small business owners can use data to identify focused leads. 91% of marketers cite lead generation as their top goal, and 53% of them spend half of their budget on this effort. As a small business, how can you most effectively use your time and resources to identify quality leads? Out of all the humans waiting to purchase something, finding those ideal customers requires valuable, focused, accurate data. Marketers who use automation for this process and track the right data produce 451% more leads. That isn’t a typo; that is a compelling statistic. Rather than trying to reach everyone, here are four strategic ways to attract quality leads by using the correct data. UTMs for Specific Web Traffic Data Google uses Urchin Tracking modules (affectionately known as UTMs) to track specific URL data. The little tags have detailed information at the end of a URL that enables tracking with a purpose. UTMs allow you to discover how people found your site and what campaigns engage the most people. Once you create these UTM links, you can share them in ads, newsletters, social media, and anywhere you expect your buyer persona to find and use them. Google Analytics for Data Goals Google Analytics can be a practical resource for tracking specific data as customers engage with your website. Setting goals in Analytics will allow you to see the actual data on customer action completion. This enables you to determine how effectively your website attracts leads and converts them into customers. Adding Google Analytics funnel visualization will help you better understand the data behind your customer’s journey. While this might sound complicated, Google offers tutorials to walk you through the process. And the best part is that Google Analytics is free! CRM Systems for Behavior Data Let a customer relationship management (CRM) system do the hard work for you. As customers interact with your site, a CRM program will gather data to help you identify your ideal customer. As the system tracks bounce rates, campaign effectiveness, buyer actions, and customer patterns, it helps you identify what engages your ideal buyer the best. This data allows you to create leads that fit that ideal buyer persona while maintaining existing customer relationships in a database. AI Systems for Buyer Personality Data Now that you have identified your buyer persona, technology can help streamline leads to fit this profile best. Artificial Intelligence (AI) systems can dive into data mining and scrub it into usable-sized data. All this is done by collecting information on the personalities and behaviors of people visiting your website. These AI programs can get as detailed as you’d like (and can afford). Some AI programs can even assign a potential customer to a specific employee based on a projected personality match! But identifying essential "buyer personality data" can be valuable in lead generation. Identifying your buyer persona and tracking their habits allows data to guide lead generation. Using technology and automation helps save busy small business owners time and money. While many of these strategies require a bit of time and financial investment upfront, they will help build a robust lead generation system that will grow your business. So, fire up your laptop and make the most of data mining strategies for lead generation! Works Cited https://ducttapemarketing.com/accurate-data-improve-lead-generation/ https://datarade.ai/use-cases/lead-generation https://magnitudemanagement.com/technology/lead-generation-data-mining/ https://marketinginsidergroup.com/demand-generation/data-makes-your-lead-generation-more-effective/ https://onemorelead.com/top-15-ai-based-software-for-the-ultimate-lead-generation/ https://www.ruleranalytics.com/blog/inbound-marketing/lead-generation-statistics/ https://bython.com/making-lead-generation-data-driven/ |
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