Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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Five 2023 New Year’s Resolutions for Small Business OwnersYou may have set lofty goals and resolutions for your business in 2022. But another tumultuous year brought more uncertainty and unforeseen challenges to navigate. Still, every January is an opportunity to start fresh. It’s the ideal time to reassess the state of the small business and set specific goals for the coming year. Identifying New Year’s goals or resolutions can be daunting, especially for small business owners. We gathered five practical and realistic goals that small business owners can set for their businesses in 2023. 1. Research and take advantage of federal opportunities Federal, state, and local governments are offering lots of funding as the country continues to rebuild its economy. For example, the American Rescue Plan and Bipartisan Infrastructure Deal provide many resources and opportunities for small businesses. Set aside time to research these and other federal contracting opportunities to see which options might fit your small business. 2. Create manageable organizing processes for your small business Small business owners wear many hats, and their to-do lists are long. Staying organized and creating effective systems can be the key to long-term success. The key to any effective organizational strategy is to create a realistic process that anyone can follow. As you begin 2023, assess what worked well for you and your staff in 2022. What systems and processes can you update or streamline for greater success in 2023? 3. Boost your email marketing Email marketing is an often-overlooked strategy that remains powerful and cost-effective. Even in 2021, 89% of marketers say that email is their primary source for lead generation. Additionally, 72% of consumers say email is their favorite way to communicate with companies. This is good news for small businesses with limited marketing budgets! Make your email marketing count in 2023 by creating high-quality email content and promotional material. 4. Run A/B tests A/B tests are powerful tools for anyone wanting to take their email marketing or website performance to the next level. A well-performing website or email marketing strategy requires testing and tweaking. Plan to run A/B tests for your website and email marketing campaigns to see what works well for your customers and your bottom line. Simple A/B tests can give small business owners valuable insight into calls to action, images, webpage layouts, copy length, and more. 5. Consider outsourcing Small business owners are accustomed to being responsible for every aspect of the business. It can be challenging to step away from everything you’ve built and let someone else take responsibility. In 2023, consider outsourcing the tasks you struggle with the most. Do you spend too much time on small administrative tasks that an assistant or software program could easily manage? Perhaps your bookkeeping keeps you up at night. Or does the thought of creating marketing campaigns weigh you down? Your time as a business owner is valuable. Consider outsourcing some daily tasks by hiring extra help or investing in digital tools. This will free up your mind and schedule to focus on advancing your business. Small business owners can set countless worthy New Year’s resolutions in 2023. These suggestions represent five categories to consider when choosing the right goals for your small business. Works Cited https://www.nerdwallet.com/article/small-business/business-new-years-resolutions https://www.dreamhost.com/blog/new-years-resolutions-for-small-businesses/ |
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