Sales and Marketing - Jen Jordan
|Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.|
Social Media Management Tools
Social media can be one of small businesses’ most powerful marketing and networking tools. Whether you want to attract new clients, drive traffic to your website, or keep in touch with current customers, social media can help you do it all at a very affordable price.
The downside of social media is that it can be a massive time sink trying to manage multiple inboxes across different apps, posting on various platforms, and staying on top of everything. Yet, one thing that most small business owners don’t have is time.
3 Benefits of Social Media Management Tools
There are loads of benefits to using a social media management system in your small business beyond saving time.
Share the load: Most social media platforms allow multiple team members to access your social media accounts through the platform. You can grant access to all your social media platforms to trusted marketing team members to delegate or share the workload.
This is a more secure way to let marketing team members help manage your content. You won’t need to share passwords for each social media platform, and it’s easy to revoke access to the management tool if necessary.
Messages and mentions are visible in one inbox: Having all the messages and mentions from multiple social media platforms available in one inbox makes it easy to read and respond without skipping from one account to the next.
Many management tools also allow you to engage with posts and mark them as "complete" so other team members don’t respond to the same post. Additionally, if you get repeat questions and feedback from followers, you can create saved messages to use again. All you’ll need to do is customize the saved message to add a personal touch, saving time.
View and schedule content by the day, week, or month: You and your team can view and schedule content days or weeks in advance. Not only does this save time, but it can also enhance the continuity of your social media content.
You’ll be able to schedule content more proactively. Some scheduling tools even include holidays and "national days" you might want to create content around-no more forgetting to celebrate National Coffee Day or National Farris Wheel Day!
3 Social Media Management Tools to Consider
There are many social media management tools to explore and consider. Here are three to get you started.
Buffer: Buffer is one of the oldest social media management tools. It supports Facebook, Twitter, LinkedIn, Instagram, TikTok, and Pinterest. Connect up to three social media accounts on the free plan. However, you’re limited to scheduling ten posts for each channel at a time.
The free plan is typically robust enough for a small business to schedule about one week worth of content.
SocialPilot: SocialPilot is geared toward small businesses and marketing agencies. It works across all major social media platforms and has excellent scheduling features. SocialPilot is particularly popular among small businesses because it’s cost-effective, has an intuitive user interface, and has strong customer support.
Hootsuite: Hootsuite is one of the more robust social media management tools, covering everything from scheduling and monitoring posts to analytics. One unique feature of Hootsuite is that it pulls data from other businesses in similar industries so that you can view your content performance against your potential competitors.
Feel free to explore several social media platforms as you shop for the right social media management tool for your business. Take advantage of free trials and tutorials, and choose a tool you can grow into as your social media needs expand.