Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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Clever Ways Small Businesses Can Leverage Customers’ New Year’s ResolutionsMany individuals and businesses have set New Year’s Resolutions for 2023. It’s one thing to make a resolution and start with gusto on January 2. It’s quite another thing to maintain that effort and create lasting change. No matter what kind of industry you’re in, your clients are likely setting New Year’s Resolutions for 2023. With a little strategy, you can be instrumental in their long-term success. In turn, your small business can grow. Learn about your customers’ Resolutions Ask your clients what New Year’s Resolutions they’ve set. This provides valuable insight into their values, desires, and pain points. It also builds trust as you convey that their goals matter to you. Many small businesses use social media posts to invite customers to share their New Year’s Resolutions. Other companies interview a few ideal customers to get a sense of the type of Resolutions their ideal clients are setting. Ask poignant questions Asking the right questions can help potential clients understand their emotional motivation.
Be sure your marketing efforts around these questions are authentic and human. Once you engage them personally and emotionally, you can help potential clients understand how your business can help them accomplish their goals. Identify how your business intersects with your customers’ Resolutions In 2022 about 23% of Americans set New Year’s goals around living healthier. Additionally, 21% of Americans wanted to work toward personal improvements or happiness. Taking advantage of "Resolution season" isn’t just for personal trainers and gym memberships. Where does your product or service intersect with your ideal customer’s New Year’s Resolutions? Perhaps their goal is to spend more time with family. A lawn care company can leverage that desire by estimating how much time the average homeowner saves each month by using their services. A plumber might leverage the New Year’s goal of saving more money by offering "water usage audits" and giving specific ways customers can reduce their water bills. The same applies to electricians. Paint a clear picture of how your product or service can position them for long-term Resolution success. Plan reminder content starting in February Many people fall off the New Year’s Resolution wagon somewhere in late January or early February. Prepare motivational social media and blog content to remind current and potential clients of the "why" behind their resolutions. Keep the content positive and help reinspire commitment to those goals. Communicate that you’re invested in their success. Remind them how your small business can help them progress toward their Resolutions. No matter what industry your small business is in, there are creative and strategic ways to take advantage of the New Year’s Resolution season. Works Cited https://www.statista.com/statistics/378105/new-years-resolution/ https://www.nytimes.com/guides/smarterliving/resolution-ideas |
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