These 3 Features Could Up Your Pinterest Game

These 3 Features Could Up Your Pinterest Game

Pinterest, like other popular social networks, constantly evolves and expands its features to attract and retain users. As a small business owner, being aware of these changes and leveraging them to enhance your social media marketing efforts can be challenging.

Sometimes, a feature is introduced but doesn’t come to your attention while you’re busy running your business. Other times, a new feature may seem interesting but not currently relevant to how you’re using Pinterest. Whether a feature is brand new or new to you, understanding what it does and how it could be useful involves doing some research and possibly even testing it out.

In addition to industry and marketing news and resources, you can learn about newer Pinterest features through the regular emails the company sends. You can also visit the Pinterest Newsroom on their website where the company posts monthly articles highlighting features and trends, as well as business case studies that examine how other companies are using the platform for marketing.

Here are some newer Pinterest features you may not have tried yet and how they could benefit your brand marketing.

Sharing your Pinterest boards

When you add multiple images to a Pin, a video is autogenerated to present the images as a montage. You can then share that video to other networks including Facebook, X, Instagram, Messenger, and iMessage. You can also share an entire board of pins in a similar manner.

Choose the board you’d like to share then click the Share icon. Pinterest will automatically compile the pins on that particular board into a video. From there, you can share the video on your Instagram Story or even download it and share it on any platform.

This video-generating feature gives you a fresh way to share content that you’ve saved on Pinterest. In addition to posting to Pinterest, these video montages are ideal for Reels and Stories to attract attention and generate views. You can also post them to your YouTube channel as you would with any videos you produce and want to archive.

Create collages.

The Collage feature on Pinterest helps you easily and automatically cut out parts of any pins and add the visual elements to a collage-creating tool. You can then move those cut out elements around to create a newly designed collage pin to share.

This feature is another convenient way to generate visual content quickly to share on Pinterest and to populate other social networks you use. The collages can be theme-based to showcase your products, such as pairing your fashion accessories with outfits or your home décor products with complementary furniture.

The updated Pinterest algorithm.

The updated Pinterest algorithm may provide more organic visibility to uniquely created pins versus repins. That means that uploading your own images and videos as original pins could get a bit more attention than sharing other people’s pins to your feed.

Because videos tend to get more attention than static graphic pins, the Pinterest features mentioned above that automatically generate pins or boards into videos provide you with this popular type of content for your feed. The more original content you can generate and post, the more potential traction you’ll get from your pins.

Not all features added to Pinterest will directly affect how you use the platform. When you identify new features, take the time to learn how they work. Assess if they can potentially enhance how you’re using Pinterest. If they help you generate fresh content for other platforms, even better. Once you know how to use them properly, integrate them into your Pinterest marketing routine to potentially boost the effectiveness of your social media marketing.