Using Artificial Intelligence (AI) in Social Media
Aliza Sherman is a web pioneer, author, and international speaker. Sherman is the author of 8 books about the Internet including The Everything Blogging Book, Streetwise Ecommerce, The Complete Idiot's Guide to Crowdsourcing and Social Media Engagement for Dummies. |
Using Artificial Intelligence (AI) in Social MediaWith the advancements in artificial intelligence-powered software, many questions arise around how to use AI-based apps, programs, and platforms properly and what risks might be associated with doing so. Here’s a breakdown of ways AI is being used in social media marketing including:
Some things to look out for when using AI apps to generate any kind of content include:
AI and Content Development ChatGPT is the most well-known of the artificial intelligence-driven chatbots. These are software programs that use natural language processing and that can "learn" over time. This type of software attempts to create more human-like conversational dialogue, responding to questions and creating text content. ChatGPT, for example, can rapidly sift through existing content found on the Internet and incorporate it composing articles, blog posts, social media posts, emails, memos, and more. ChatGPT and similar apps can access and synthesize a vast amount of content from across the Internet and compose content based on a few text commands or parameters. A few ways you can use ChatGPT or other content generation AI apps like Gemini (formerly Bard), and ChatSonic for social media marketing include rapidly:
Here’s an example of what ChatGPT can compose in seconds. PROMPT: Write a one-sentence description of ChatGPT RESPONSE: ChatGPT is an AI-powered conversational agent capable of engaging in natural language conversations, answering questions, and providing assistance across various domains. Here’s an example of how ChatGPT can supplement brainstorming. PROMPT: Give 5 ideas for blog posts for millennials RESPONSE:
AI and Visual Content Creation Like text content generators, visual content generators process requests through text prompts. Composing clear, descriptive, properly formatted prompts can help generate better results. AI apps can help generate "original" images - graphics, illustrations, animation, videos, and even photographs - for blog posts or social media posts. Be careful that the final product does not include copyrighted material. Because these apps cull through content accessible on the Internet, chances are they will contain bits and pieces from other people’s work. Some of the art or visual creation AI apps include DALL-E, Shutterstock AI Image Generator, and Canva’s AI feature. While some AI image generators can also produce animations or videos, there are also free-standing video generators like Leonardo.ai, Synthesia, and Sora. The main thing to remember when using AI-powered apps is that the technology is not perfect. Think of the generated content as inspiration or starting points to creating content. Carefully review what is generated, make any necessary corrections, add additional information as needed, and avoid copyright infringement. While the technology will improve over time, there will still be a need for human intervention when it comes to social media marketing. After all, social media is about humans engaging with humans, not "machines." |