A Brief Beginner’s Guide to Writing a First-Class Job Description

Sharon Boyd has nearly 25 years of experience between both the healthcare and marketing industries. In addition to being an RDH and content writing expert, she also holds a degree in business. Her responsibilities primarily include tackling the communication barriers between small business owners or healthcare providers and their prospective clientele.

A Brief Beginner’s Guide to Writing a First-Class Job Description

Looking to hire? Your job description is the critical link between your business and the talent you need to help it move forward. This may be the only chance that a potential employee learns about the opportunity to join your team. So, the description you write has to be good.

What to Put in a Job Description

First of all, your description needs a clear job title. Keep this element clear, direct, and simple. You want your job ad to show up in the search feed, after all. If you use unusual terms in the title, it can confuse potential applicants and make them pass up your ad. Most descriptive words like “ninja,” “rock star,” or “perfectionist” could also turn people away since they may not identify with such terms despite being beyond qualified for the position.

Next, your job description needs a summary of the position and responsibilities. Clearly state what is expected of the new employee. There’s no need to use fancy language. People often skim over job advertisements until something catches their eye, so you want the main message of your description to stick with them after a brief reading.

You’ll also need to list some qualifications or requirements of the new hire. This list should be limited to the absolute essentials. You may have a few additional preferences, but try to keep your list of requirements as brief as possible to avoid ruling out the talent your company needs. Some applicants are turned off from a job ad by an unnecessarily long list of qualifications.

Don’t forget to include some perks and benefits of working with your company! After all, you’re trying to sell a position, an opportunity. You want people to be drawn to working for you so highlight as many benefits as you can, both of your business as a whole and of the position itself. These benefits can include paid time off, insurance plans, and rewards systems. Make sure you also mention what opportunities for promotion or advancement there are with your company.

Conclude your job description with a call to action that makes it easy for the right candidate to apply ASAP. Include contact information that will get them in touch with a hiring manager right away.

Things to Remember as You Write Your Job Description

When writing a job description, strike a balance between standing out from the competition and scaring your potential employees away. Write in a tone that sounds unique, but avoid strong language that can come across as aggressive and discriminating. A kind and courteous tone will convey a positive message about your business and attract genuine talent.

Before posting a job description, make sure that grammar and spelling are immaculate. You want people to take your company seriously. Organization and appearance also matter. Keep your ad tidy and easy to read with subheadings and bullet lists to break up the information into manageable portions.

Writing the perfect job description make take a few revisions, but it is possible and worth the effort.