Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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Seven Blog Topic Categories To Help Fill Your Small Business Blog ScheduleIt can feel like death by a thousand papercuts to come up with fresh, engaging blog topic ideas for your small business blog. This is especially true if you’ve been writing for a while or you’re just getting started with inbound marketing and want to create strong blog posts to attract loyal readers. Some blog topics will be more helpful for your ideal audience and boost your sales more than others. Publishing content that isn’t relevant to your ideal audience or doesn’t help people make well-informed buying decisions can be a costly mistake. Every industry has different relevant topics (after all, a local bank probably wouldn’t benefit from a blog about spring lawn care). Still, most small businesses should consider writing blog content in these seven categories. 1 How-To Guides and Tutorials How-To guides and tutorial content are ideal ways to offer your readers value for free. Educate your audience about getting the results they’re looking for with your products or services. Answer the question, "why do I need this product/service, and how will it improve my life?" Many small businesses create guides and tutorials for their most popular or least intuitive products and services. 2 Address Frequently Asked Questions What are the questions you most frequently field from prospective or current customers? Though you probably have a clear and concise FAQ section on your website, you can also write more in-depth answers in your blog. 3 Case Studies Using your blog to present case studies spotlights some of your ideal clients and allows you to offer specific examples of what you can do for potential customers. When people read about what you’ve accomplished for other businesses, they can better envision how you’ll help them. 4 Comparison Blog Posts Compare specific products or services that you offer or compare your most popular product/service with that of your competitors. These types of blog posts help customers better understand your products/services. It enables you to highlight the key differentiators that make you better than your competitors. Another angle to take with comparison blog posts is to compare how competitors fare against each other in different categories. Or you might take a deep dive into the pros and cons of different products. For example, suppose you own a lawn care company. In that case, you might write a comparison post about how different winter walkway/driveway de-icers could impact their lawn and gardens. 5 Pros and Cons Blog Posts Help your potential customers weigh the pros and cons of different products or services. Organize content in a way that helps people understand the distinct benefits and disadvantages of one or more products/services. For example, the lawn care company might write a pros and cons article about the benefits of DIY lawn care vs. hiring a professional. Or the pros and cons of raking leaves vs. mulching them with a lawnmower. 6. Myth Busters Blog Posts No matter what industry you’re in, myths and misconceptions abound. Tackle some of the most common rumors or misunderstandings. This can be a fun way to educate your audience about your business and industry and help preserve or improve your reputation. 7. Industry News and Business Insights Small businesses who help educate their audience do themselves a great service and position themselves as experts in their field. Stay on top of relevant industry news and turn it into blog content. Offer your personal thoughts, opinions, and insights so customers and readers can understand the rationale behind your business decisions. Many small businesses also share blog content related specifically to their own business. Take customers on a tour of a "day in the life" at your business. Show your readers exactly what you do. This helps build trust and gives your audience greater insight into your business. Incorporating these topics into your blog content can help your small business blog get more views, connect with your audience, and build your brand. They also help you gain credibility and trust with current and potential customers. Works Cited https://dash.marketing/blog/10-small-business-blog-post-topics-for-when-you-run-out-of-ideas/ https://smashyourtodolist.com/blog-content-ideas-small-business/ https://www.verblio.com/blog/10-small-business-blog-topics https://www.impactplus.com/blog/business-blog-topics-list |
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