Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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6 Facebook Ad Strategies and Best Practices for Small BusinessesFacebook can be a valuable marketing tool for small businesses in every industry. However, by some estimates, only about 1 in 50 people who already "follow" your page will see any single post you make on your Facebook business page. But that doesn’t mean it’s time to throw in the towel on Facebook! Facebook advertising can help you reach a very narrow audience. It also has some powerful reporting features to see exactly how your marketing dollars are working and what might need to change. We gathered six strategies and tips to help you get the most out of your Facebook page and Facebook advertising. 1. Set a clear advertising objective. Take the time to set a specific advertising goal. What would you like your Facebook advertising to accomplish? Is your goal to build brand awareness? Bring in a particular type of customer or client? Drive traffic to a specific site on your website? Your advertising objective will determine what kind of ad you create and the strategies you use. For example, if you’re trying to boost sales of a particular product, you can create a Facebook ad with a "Shop Now" or "Buy Now" call to action. 2. Optimize your Facebook business page. The tabs are the navigation bar for your Facebook business page. It’s critical to make sure they’re organized so your audience can find information quickly and easily. If you have a service-based business, make sure you turn on the "review" tab so people can leave reviews on your Facebook business page. When you want to promote an event, turn on the tab and advertise all the essential information there. These simple changes might not seem like much, but they can dramatically impact your audience’s experience. 3. "Boost" posts that are doing well, not ones that need a little help. Rather than pouring money into a Facebook post that’s not getting much traction, choose a post that is already engaging others. Imagine the attention it will get in a paid campaign. Investing in posts that are already performing well can bring more comments and higher traffic to your website. 4. Expand your reach with a page post engagement ad. The Facebook algorithm can impact who sees your posts. Engagement ads help get your content to people who already like, comment, and interact with your Facebook content. Next time you’re creating a Facebook ad, choose the "Engagement" marketing objective. 5. Use Facebook Pixel to track conversions from Facebook ads. If you have a website for your small business, Facebook Pixel is a tool that collects data to help you track conversions from your Facebook ads. It will help you correctly monitor your Facebook ad campaign. It helps you automatically show website visitors products they viewed on your website and ensure you’re getting the most from your advertising efforts. 6. Regularly monitor your Facebook ad campaigns! Facebook ads are not a "set-it-and-forget-it" tool. They require regular monitoring to assess performance. The dashboard offers valuable insights about clicks, performance, conversions, and other essential metrics. You can also customize your data and compare different campaigns or time periods. By incorporating some of these Facebook ad best practices, you can leverage the social media platform to expand your small business! Works Cited https://www.facebook.com/business/learn/facebook-ads-pixel https://www.nutshell.com/blog/facebook-advertising-tips-for-small-businesses/ https://ducttapemarketing.com/facebook-ads-engagement/ https://www.businessnewsdaily.com/5453-how-to-promote-your-small-business-on-facebook.html https://www.benchmarkone.com/blog/quick-guide-facebook-advertising/ https://www.wordstream.com/blog/ws/2018/07/02/facebook-marketing-for-small-business |
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