Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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5 Easy Ways To Boost the Quality of Your Online ContentThese days, most consumers use Google and other search engines to find the information they need. That’s why having high-quality, relevant content is a critical piece of a digital marketing strategy. The right online content can turn readers into buyers. You can’t afford to be boring or irrelevant when countless websites are competing for traffic. How do you create online content that stands out from the competition, strengthens your online presence, and converts more readers to customers? Here are some strategic steps you can take to improve your online content! 1. Know your audience The first step in developing excellent online content is to know your audience. Create a clear picture of your ideal customer and create content specifically for that audience. What kinds of problems do your ideal customers have? What information do they need or want? What challenges or obstacles might be keeping them from purchasing your product or service? One strategy to learn more about your ideal audience is to conduct customer surveys via email, phone, or even social media. You can use this feedback to create content that’s more likely to attract and retain your ideal target audience. 2. Mix up your online content Use a wide variety of messages and strategies to reach as many people as possible. Some people will be eager to read educational content or view action-oriented videos. Others will appreciate discount offers or stories that relate to your brand or content. Mix up your approach so you can maximize your impact and reach a broader audience. 3. Make sure your content is organized and user-friendly Even if you’ve got life-changing information, many people won’t read it if it’s disorganized or difficult to understand. Keep everything user-friendly and easy to navigate. Simple additions like sub-headings, bullet points, numbered lists, and visuals are great ways to make content more accessible to an on-the-go audience. They’re also great strategies to highlight specific information you want your readers to understand. 4. Include a clear call-to-action (CTA) Whether you’re writing a short blog post, creating an educational video, or posting on social media, include at least one call-to-action to encourage your audience to respond in some way. Calls-to-action don’t always need to involve making a purchase. Don’t be afraid to get creative. For example, ask social media followers to share one way they use your product in the comments. Or invite blog readers to click on a link and receive a free product guide in return for their email address. 5. Be original and create valuable content It’s tempting to fall into the trap of just copying web content from your competitors, but this can damage your SEO and reputation. Instead, take the time to create original and valuable content your audience can’t find anywhere else. Before you hit "publish," make sure you’re offering interesting, educational, inspiring, entertaining, or sharable content. When it comes to boosting your online content, the key is quality over quantity. Producing valuable content can take more time, energy, and resources. Still, it’s far more likely to generate traffic, attract leads, and lead to sales. Works cited: https://www.inc.com/young-entrepreneur-council/6-simple-ways-to-improve-your-web-content.html https://articles.bplans.com/five-tips-for-improving-your-website-content/ https://www.searchenginejournal.com/tips-tricks-improve-content/294633/#close https://www.constant-content.com/content-writing-service/2018/12/online-content/ |
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