Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states. | |
4 Easy Steps To Boost Your Blog ContentSometimes the competition to create a powerful online presence feels like a global arms race. Blogs are almost a necessity these days in the world of social and content marketing. A good blog on your small business website can establish your authority, educate your audience, build a community around your brand, and add value to your products and services. A quality blog can also be a powerful addition to your small business marketing strategy. Still, creating excellent blog content doesn’t need to be a mysterious, overwhelming, or exhausting process. Here are four insights and tips to help you improve the quality and effectiveness of your blog. 1. Understand your ideal audience. Before you begin writing great content, it’s critical to understand your ideal audience and what they want to read. Rather than guessing what people want to learn or read about, do a little research to learn what people are searching for on Google and competitor blog posts that are getting a lot of traffic. If you already have a blog, identify your current posts that attract a lot of traffic to see what your audience values. By contrast, identifying blog posts with a high “bounce rate” can help you steer clear of topics that your audience isn’t very interested in reading. 2. Structure your blogs for easy scanning. In today’s fastpaced world, people don’t sit down to read blogs. They quickly scan content to grab the highlights. Then, if they decide it’s worth their time, they’ll likely go back and read your content more in-depth later. This might not be ideal, but it’s essential to embrace this reality and structure your blog to help your audience quickly understand the critical points. Break up your article with informative subheadings to help your audience quickly gather the main points and action items. Another key to writing successful blogs is to use short paragraphs. Large blocks of content can be intimidating—especially for someone reading your blog on a smartphone or tablet. Limit “paragraphs” to four or five lines of text at most (though 2 to 3 lines are usually better). This helps your content fit on a smaller screen and makes it easier to scan and absorb the information. Bullet points help you highlight your best information and helps readers decide that your blog is worth their time. Short bullets are easy to skim and understand. 3. Use relevant pictures, graphs, and other images They say a picture is worth a thousand words. Not only do photos and graphs grab your reader’s attention, but they also help break up the text. People tend to process visual content faster than written content. So, emphasizing your key points with graphs and images can help boost engagement and make your blogs more relevant. There are loads of places to get highquality, royaltyfree graphics. Still, whenever possible, it’s best to use your own images. 4. Don’t prioritize SEO over the reader’s experience SEO is an essential factor when writing quality blog content. However, it’s counterproductive to prioritize SEO at the expense of your reader’s experience. Truthfully, if you’re writing content that people value, you’ll only need a few keywords and phrases to help your blog rank in the search results. Following the right tips and insights from industry experts will help you create excellent blog content that helps bring quality traffic to your website and strengthens the relationship with your customers and clients. Works Cited https://neilpatel.com/blog/become-better-blogger/ https://www.webhostingsecretrevealed.net/improve-your-blog/ https://optinmonster.com/7-tips-to-write-a-blog-post-that-converts/ |