Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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5 Easy Ways To Grow Your Small Business Email Marketing ListEmail remains one of the most effective and affordable marketing strategies available to small businesses. You can reach a broad audience and communicate relevant information to the right people with just a few clicks. Growing your email marketing list is also a fantastic way to increase your interaction with potential customers and clients. But for many small businesses, this is a challenging prospect. Fortunately, you can take a few easy steps to grow your email marketing list and boost sales. 1. Capture email addresses at checkout Perhaps the simplest and most common way to grow your email marketing list is to collect people’s email address at checkout. This is easy to set up with most eCommerce and in–store platforms. However, it’s essential to keep things simple and stick to a name and email address. You can often get away with asking for a phone number as well. One thing to keep in mind is that it’s best practice not to require a new account to make a purchase since this can deter new customers from completing their online order or make them wary of giving you their contact information if they’re shopping in your brick–and–mortar store. 2. Use social media posts to grow your email marketing list. Social media is a critical part of small business marketing success. Regularly upload photos and videos to your social media pages and even tag products in your eCommerce store. Include an email signup link in your post and let your followers know what kinds of information and benefits you offer in your regular emails. 3. Add an email signup link to your website. Your website might be the first and primary interaction many customers have with your business. Don’t miss this opportunity! Add a button to the homepage of your website inviting visitors to sign up for your email list to receive discounts, offers, and up–to–date information about your business. Most websites make this step easy with plug–ins and simple step–by–step directions so your email signup form can be up and running in just minutes. Many CRM systems also have web signup forms that you can easily embed directly into your website. 4. Offer a downloadable resource to gather email addresses. Many of your current and potential customers will eagerly give their email addresses to receive a free educational resource. For example, if you own a lawn care company, consider putting together a seasonal lawn care checklist PDF that you can send to customers who sign up for your email list. Once people sign up and receive the educational resource or white page, you can add them to your regular email marketing list. 5. Create a referral program to grow your email marketing list Your current customers might be one of your greatest assets in growing your email marketing list. More than 75% of people are more likely to purchase products from a new business when they hear about it from a friend or family member. Create a referral program that rewards your customers and friends when they sign up for your email newsletter. For example, you might offer a 10% off coupon to both parties when someone refers their friend who signs up for your newsletter. Other small businesses provide cash rewards, bonus points, or other loyalty rewards for referrals and email signups. When you want to grow your email list, the best thing to do is utilize a wide range of strategies and avenues so you can reach as many people as possible. These simple strategies are surprisingly effective at helping small businesses create and maintain a robust email marketing list. The key to keeping people engaged is to send valuable content regularly. Works cited https://www.soapboxengage.com/blog/1966-8-proven-ways-to-grow-your-nonprofit-email-list https://optinmonster.com/73-proven-and-simple-ways-to-grow-your-email-list/ https://blogs.constantcontact.com/grow-email-list/ |
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