Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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4 Ways Small Businesses Benefit from Partnering with Local NonprofitsBusinesses—and especially small businesses—have long been generous and supportive of their local communities and nonprofits. Most small business owners are eager to share their success by giving back and investing in causes that matter to them. However, in recent years, generosity and the concept of "corporate social good" have jumped to the top of the list of values and things that customers want to see in the brands and businesses they patronize. Studies revealed that 70% of millennials tend to spend more money with brands and companies that support causes and charities. In the social media era, companies that are active in the community and generous with their time, talents, and resources will gain a reputation as being "good." People will be more inclined to become loyal customers with these companies. By supporting a charity or a cause that matters to you, your business is "advertising" your values and intentions, which is great publicity to attract new customers and builds trust and loyalty with current customers. But being generous and "giving back" isn’t simply good for the bottom line; there are other benefits for small businesses, too! Here are four reasons your small business should be generous, especially with local nonprofits. Corporate social good boosts employee morale You’ve heard the phrase "a rising tide lifts all boats." Corporate social good can lead to a boost in employee morale. Millennials are twice as likely to rate their work culture positively if their company offers volunteer opportunities for their employees. Employees respect and tend to have a greater emotional attachment to companies that care about the community. Generosity is good for the community Charitable donations of any kind improve your community. Whether you’re interested in improving local parks or schools or donating to nonprofits fighting hunger, the needs (and opportunities) are endless, and every little bit helps! By getting involved in local nonprofits, small businesses also help raise awareness about the community’s needs and injustices. Your generosity and support can also spotlight the great work of local nonprofits, which is invaluable marketing for your business AND the nonprofit! Enjoy some extra tax deductions Perhaps one of the most immediate and measurable benefits of corporate generosity is tax savings. Of course, small businesses should not be making donations just for the financial benefits, but the financial rewards are noteworthy. Small businesses can usually receive tax deductions from things like sponsoring charitable events or making charitable donations. Make sure to speak with your financial advisors to ensure you’re following the rules and complying with all the tax regulations. Generosity is good for marketing Charitable giving is an excellent way to improve your local community and market your small business simultaneously. Donations and sponsorships make your business visible to more people. For example, if your restaurant regularly partners with the local food pantry or soup kitchen, you show your current and future customers that you really care about making sure people eat well, not just your bottom line. There are countless other benefits for small businesses that are generous and partner with local nonprofits or causes. Sometimes the challenge is knowing where to start! A great place to begin is to identify nonprofits and causes that align with your core values. Another way to choose where to invest your money and resources is to choose a cause that is meaningful to your employees. No matter where you start or how you choose to get involved, when small businesses invest in their local communities and partner with charities and nonprofits, everyone wins. Works Cited https://www.kabbage.com/resource-center/manage/reasons-your-business-should-support-a-charity/ https://www.inc.com/molly-reynolds/4-ways-that-supporting-charity-is-good-for-business.html https://businesstown.com/company-support-charities/ https://smallbusiness.chron.com/promotional-products-promote-nonprofit-organization-65027.html |
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