Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
| |
5 Ways Social Media Benefits Small BusinessesMore than 3 billion people in the world use social networks to connect with friends and engage with brands. Many people follow organizations, brands, and companies. For example, 80% of Instagram users follow at least one business! The bottom line is, if your business isn’t using social media, you’re missing out on a vast, inexpensive, and useful marketing tool. Where else can you have almost instant access to nearly half the world’s population? Small businesses should be using social media to their advantage, and they are better positioned than most large companies to do so! While there are countless benefits of using social media, here are five reasons your small business should use social media platforms. 1. Connect with your audience Most people have at least one social media account, allowing you to connect with your audience where they already spend time. Imagine having current and potential customers use your social media accounts to find useful information and facts! This helps you build a trusting relationship with your audience. Social media also allows you to have a two-way interaction with your audience. You can ask your customers to share their thoughts, questions, and ideas and respond to their feedback. If you do it right, a little healthy interaction on social media will go a long way to build trust with current and potential customers. 2. Build brand loyalty Do you ever feel like you’re trying to shout above the deafening roar of advertising from big businesses? Especially in service-based industries, it can be challenging to distinguish one business from the next. Companies can use social media to gain visibility and brand loyalty. Surprisingly, the marketing playing field is much more level on social media platforms. You might not have a large budget for paid advertisements, but personal touch, availability, and authenticity go a long way! Your fans and followers know your organization and are most likely to tell their friends and family about your business, especially on social media. 3. Position yourself as the expert Offering helpful, relevant content draws your audience in and positions you as the expert in your field (which you are). For example, a plumber might publish monthly “checklists” on their social media page to help people maintain their home plumbing. They’re giving something away for free that will build trust and position the plumber as a caring expert. When something does go wrong, the people who used the plumbing checklist are likely to call that plumber! 4. Provide better customer service and up-to-date information Social media sites are becoming the go-to site for customers who want to learn about your business and read ratings and reviews. Most sites allow companies to easily offer up-to-date information about everything from upcoming events, products, and services! For some people, this is an extension of a business’s customer service! The two-way interaction and ability to offer up-to-date information can help take your customer service to the next level! Social media platforms allow you to showcase your customer care in a public way and provide a memorable, positive experience. 5. Offers collaboration opportunities Small businesses can use social media platforms to collaborate and co-market! For example, a local HVAC company might partner with a local lawn-care company to offer social media giveaways or contests. Complimentary companies can showcase each other’s products or promotions to “share” audiences. By collaborating, small businesses can increase their brand awareness and become visible to more potential customers. There are countless other reasons every small business should have a strong presence on social media platforms. It’s one of the most cost-effective ways to engage your current customers and attract new ones. If you don’t already have social media accounts set up for your small business, there’s no time like the present! Resources: https://templatelab.com/global-digital-report/#page=471 https://thrivehive.com/five-reasons-your-small-business-needs-social-media-marketing/ https://ducttapemarketing.com/small-businesses-social-media-marketing/ https://www.business.com/articles/social-media-small-business-importance/ https://blogs.constantcontact.com/why-social-media-marketing/ |
|