Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.
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Why Your Business Needs a BlogDid you know that 77% of internet users read blogs regularly? Perhaps more telling, 55% of marketers say that blogging is their most important inbound marketing priority. These statistics should hint at how essential blogs are for all types of businesses. Even in 2020, blogging remains one of the cornerstones of an effective marketing strategy. Small businesses can produce high-quality, informative content that is useful to current and potential customers. In short, if your business does not have a blog, you are missing a significant opportunity to reach a broad audience and even make more sales. Here are five reasons your small business should invest valuable time, energy, and resources into maintaining a blog. 1. Establish yourself as an expert in your industry. Offer tips and tricks, share insights into trends and industry best practices, or answer customer questions. No matter how you use your blog, you can help your readers by sharing a little of your expert knowledge for free. This will pay dividends in the long run because potential customers will learn about your business and begin to trust you as an expert in your industry. For example, if you own a contracting company, you can blog about choosing a reputable contractor, design trends, best practices for working with a contractor, safety tips for kids and pets during a renovation project, and many other topics. These posts help potential customers get to know you, educate them on how to get the most out of your services, answer questions, and much more. 2. Blogs can be part of your sales funnel. Blog posts can help you get more customers. Frequent, well-crafted blog posts with good calls to action can lead readers to subscribe to your email newsletter, contact you for a consultation, or even make a purchase! A contracting company might write a blog post about why it is essential to have a deck inspected regularly and what a contractor focuses on. Then, you can include a call to action for people to book a consultation to have their decks inspected. These blogs educate people about the value of your services and help people move through your sales funnel. 3. Google loves blogs. Adding a blog to your website can positively impact your SEO ranking. A blog post lets you add relevant content and use keywords that will help your site rank better. A blog is one of the easiest ways to keep your website fresh (in Google’s eyes). A blog gives Google more links to post elsewhere online. It will help your website climb the search engine rankings. The more you add new, exciting information to your website, the more frequently Google will adjust your webpage’s ranking. 4. Learn about your audience. Your blog can attract new audiences to your website and help you better understand your current readers. You can learn a lot about your audience by studying the analytics to determine which blog posts get the most traffic. This will tell you which topics are more relevant and interesting to your readers so you can create more content on that topic. There are many more reasons a small business should maintain a blog. You don’t need to post daily, or even weekly! The most important thing is to be consistent. Resources: https://99firms.com/blog/blogging-statistics/#gref https://www.rystedtcreative.com/online-marketing/reasons-business-needs-blog-2020/ https://www.oksbdc.org/5-reasons-why-your-business-needs-a-blog/ |
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