Sales and Marketing - Jen Jordan

Sales and Marketing - Jen Jordan
Jen Jordan brings a wealth of life and leadership experiences to her writing. After 10 years creating a variety of content for a nonprofit, Jen decided to establish her own writing business. She specializes in creating high quality blog and website content for small businesses. When she's not writing, Jen is a competitive triathlete with a goal of completing a triathlon in all 50 states.

Why Your Business Should Sponsor Local Nonprofits

Why Your Business Should Sponsor Local Nonprofits

They say it’s more blessed to give than to receive. In business, giving back is actually a legitimate marketing strategy that has the potential for huge rewards. This strategy is called “cause marketing.”

Corporate sponsorship and cause marketing aren’t new at all. Many Fortune 500 corporations have “corporate social responsibility” departments who are responsible for identifying charitable organizations and causes that align with the corporation’s values.

In recent years, society began increasing the value for businesses that emphasize social, environmental, and economic responsibility. Millennials are driving this shift. Seventy percent of millennials report that they spend more money with companies and brands that support charitable or social causes.

You don’t need a million-dollar marketing budget to reap the rewards of cause marketing. Here are the top five reasons your business should start (or continue) sponsoring local nonprofits as a strategic part of your marketing efforts.

1) Supporting local nonprofits improves employee morale: When companies actively invest in their communities, it often boosts employee morale and encourages them to take an interest in their own community as well.

A 2016 study revealed that millennials were twice as likely to view their company’s culture as “very positive” if their company participated in volunteer opportunities. It’s really very simple: employees have greater respect for companies that care for their communities and it increases their emotional attachment to their employer.

2) Supporting local charities increases visibility and income: Sponsoring local nonprofits and charitable events increases your visibility throughout the community. How does it work? When your business makes a financial contribution, the nonprofit puts your company name and logo on all promotional material and mailings.

The increased visibility of your name and logo increases brand recognition. It keeps your business “top of mind.” Then, next time a community member needs the product or service you provide, they are more likely to remember your company (and because you support a cause they value, they’re even more likely to give you their business).

3) Giving to local charities offers you a tax break: One of the most direct and immediate benefits of supporting local nonprofits is the tax deduction. It may take a while to see the impact your contributions are making in your community, but you’ll notice the tax deductions quickly!

As you prepare to make charitable contributions, make sure you follow the rules and keep your paperwork in order, so you comply with all the tax requirements and keep the IRS happy.

4) Increasing your community involvement helps you attract top talent: Employees are starting to demand corporate responsibility and philanthropy from their employers. It’s part of the larger societal shift toward valuing social economic, and environmental welfare.

More employees are measuring the success of their careers, in part, by how much impact they make on their communities. As high-quality employees become more socially conscious, these values impact their career decisions. One study found that over half of employees will not work for a company that does not value philanthropy and social welfare. Even small businesses can use this strategy to attract top talent!

There are countless reasons your small business should support local nonprofits and make charitable donations. Donating to charities can have a dramatic impact on your community, improve your company’s culture, attract talented employees, save you money, and so much more! Corporate philanthropy has become critical to business success and there are many worthy organizations looking for heroes like you!

https://www.forbes.com/sites/forbescoachescouncil/2017/08/30/the-top-four-benefits-of-corporate-sponsorship/#7fd6c0923504

https://www.inc.com/molly-reynolds/4-ways-that-supporting-charity-is-good-for-business.html

https://www.givinga.com/corporate-philanthropy-benefits/

https://smallbusiness.chron.com/advantages-corporations-sponsoring-charitable-organizations-503.html