Overview of TikTok

TikTok is an immensely popular short-form video hosting platform with a social networking component.

Refer to the articles here to learn TikTok basics and key techniques for using it for marketing your business.

• What is TikTok? –TikTok started out as a lip-synch video platform but eventually morphed into a short-form video social network that offers a wide variety of video types and styles.
• Planning and Creating TikToks – To stay on brand and be strategic, planning out the video content for TikTok is important and involves more than just hitting Record.
• TikTok Tricks and Techniques –TikTok videos may be short, but they are often carefully produced for high impact. Perfecting a TikTok style takes practice.
• Marketing and Advertising on TikTok – Like other social networks, TikTok has a self-serve advertising tool, their Ad Manager, that lets you create and manage ads on the network.
• Integrating TikTok into Your Social Media Marketing – Considering TikTok for your business? Learn how to determine if it’s right for your brand, set up a business account, create engaging content, and leverage TikTok’s tools and trends effectively.