Introduction to Social Networking

Social Media - Learn how to use social media to build your brand, provide customer service and market your company. We’ll teach you how to leverage social and mobile networks using best practices to expand your marketing efforts. We’ll also provide details on how to develop your Social Media Calendar and internal and external policies to keep you on track.

  • Introduction to Social Networks for Business Success- Social media offers businesses powerful tools for growth and engagement. Success requires strategic platform selection, consistent content, and data-driven optimization.
  • Social Media Marketing Best Practices - In order to utilize social media for marketing your business first you have to understand how the different forums work. Then listen, respond, engage and connect to your audience.
  • Developing a Social Media Calendar - A social media editorial calendar is a useful tool that lets you spell out your messaging and the timing you will use to post those messages across your social media presences.
  • Implementing Social Media Community Guidelines - Every company should establish clear online rules to manage liability and set behavioral expectations. External and internal guidelines help protect privacy, security, and brand integrity. Consulting legal counsel ensures effectiveness.
  • Social Media Measurement Tools - Understanding how to value and measure what you’re doing in social media, and how others respond to what you're doing, is critical to making smarter decisions about your marketing efforts.
  • Social Media Management Tools - Let's face it: there is no single, affordable tool or application to manage every aspect of social media marketing and to handle all of your social media channels.
  • Managing Multiple Social Media Channels - Your social media marketing channels revolve around the content you publish and conversations you generate online.
  • Using Alternative Social Networks - "Choosing suitable social networks for target markets involves considering demographics, engagement, culture, and ad options. Explore Yelp, NextDoor, Reddit, Discord, Quora, Substack, Bluesky, Mastadon, and Threads, aligning with business priorities. Early brand reservation on these platforms is wise for future endeavors.